04
Feb
10

A new low for American Apparel

From the blog Hardy Girls Healthy Women:

American Apparel has such a history of sexist ad campaigns that we’ve often wondered if their marketing team is made up of teenage boys lacking creativity and common sense. But their latest endeavor takes the cake. American Apparel is looking for the best bottom in the world to be the “face” of their new ad campaign. They’re inviting girls to upload pictures of their butts to the website (wearing AA underwear or body suits, of course) and then asking people to judge the submissions with a score of 1-5 and the option to add snarky comments. It’s low budget and lowbrow. For girls, however, it’s high stakes.

*Follow the link to their blog to sign a petition against this ad campaign

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